农产品生产者心理参照价格影响因素研究——基于农产品目标价格政策视角  

Research on the Impacting Factors on the Psychological Reference Prices of Agricultural Producers——Based on the Perspective of Agricultural Target Price Policy

作　　者：唐金湘[1] TANG Jin-xiang(Baise University,Baise Guangxi 533000)

机构地区：[1]百色学院

出　　处：《价格月刊》2018年第4期58-61,共4页

基　　金：2017年度广西高等教育本科教学改革工程重点项目“应用型本科院校创新创业教育模式的研究与实践”(编号:2017JGZ153)

摘　　要：农产品目标价格是农业产业发展与产品定位的关键,在确保生产者收益稳定的前提下,应尽可能根据农产品市场供求状况来确定目标价格,以切实保障我国农业稳定发展。以新疆棉花种植为例,在阐述农产品生产者心理参照价格形成机理的基础上,实证分析了农产品生产者心理参照价格的影响因素,并提出了相关对策建议。Agricultural target price is the key to the agricultural industrial development and product positioning.In the premise of guaranteeing the stabilization of producers’profit,we should determine target prices according to the demand and supply situation of agricultural market as much as possible,and ensure the stable agricultural development of China.This paper takes Xinjiang cotton plantation as example,empirically analyzes the impacting factors on the psychological reference price of agricultural producers based on the presentation of the formation mechanism of psychological reference price of agricultural producers,and puts forward relevant policy suggestions.

关 键 词：目标价格政策 农产品生产者 心理参照价格 生产决策 生产规模 

分 类 号：F304.2[经济管理—产业经济]