社区参与下的旅游景区竞合关系演变机理及调控——基于纵向价值链的演化博弈分析  

Evolution Mechanism and Regulation of Tourist Attractions' Competitive Cooperative Relationship under Community Participation——Evolution Game Analysis Based on Vertical Value Chain

作　　者：王维艳[1] WANG Wei-yan(College of Tourism and Geography Yunnan Normal University,Kunming,Yunnan,650500,China)

机构地区：[1]云南师范大学旅游与地理科学学院,云南昆明650500

出　　处：《经济管理》2018年第6期134-152,共19页Business and Management Journal ( BMJ )

基　　金：国家自然科学基金项目"社区参与下的旅游景区竞合关系演变机理及协调机制:基于演化博弈的多案例实证研究"(41461034)

摘　　要：社区参与下的旅游景区竞合关系实为一种社企之间的纵向价值链竞合博弈关系,又集中体现为社区参与景区门票分成与社区传统民居保护两"难"实践。本文运用竞合理论、价值链理论、演化博弈论等,通过构建双重演化博弈模型,揭示了社区参与下旅游景区竞合关系的演变机理:在完全市场条件下,演化博弈模型都不存在一个稳定均衡策略,旅游景区社企之间的两"难"实践,根源于市场失灵及市场机制缺陷;嵌入地役权制度、建立健全政府税务审计制度及旅游经营户"准入制"和"代税制",利用合同规制,提高对景区企业的惩罚及欺骗成本,以及加大对社区居民实施"异化"策略的惩罚力度,增加门票分成收入,平抑"异化"收益等,成为有效调控社企之间纵向价值链竞合关系演变的关键。The operation and management practice of scenic spots with the involvement of communities in China is by itself a vivid interacting picture of competition and cooperation between the enterprises of scenic spots and communities in the vertical value chain.The main difficulty is the dilemma of share of the ticket receipts of scenic spots by communities and the protection of traditional residential houses.Nevertheless,there have rarely been relevant study outcomes in the circles of both tourism and management.The present situation is not conducive to deep understandingduality of competition and cooperation between the scenic spots and communities under community participation,also is disadvantageous to grasp the inherent reason of the co-opetition transformation of both sides of scenic spots and communities.This article used the cooperation-competition theory,value chain theory,evolutionary game theory and case triangulation to construct a double evolvement game model of the cooperation-competition relationship between the enterprises of scenic spots and communities on the basis of theoretical explanation for the connotations,representation and evolvement trend of the cooperation-competition relation in the vertical value chain of scenic spots with the involvement of communities,expecting to disclose the evolvement mechanism of“cooperation-competition based on cooperation”between the enterprises of scenic spots and the member(community)in their vertical value chain and then explore the possibility of balancing the cooperation-competition relationship of both sides and the route to realize that purpose.Taking advantage of the double evolvement game modelⅠⅡof share of the ticket receipts of scenic spots by communities and the protection of traditional residential houses,and analysing the replicator dynamical,Evolutionary Stable Strategy(ESS)and stability of evolutionary game system of interest relationship between community groups and scenic enterprises.Studies have shown that:Under the condition of perfect ma

关 键 词：社区参与 景区纵向价值链 竞合演变机理 演化博弈 调控机制 

分 类 号：F592[经济管理—旅游管理]