基于SCP模型的国产手机行业竞争战略研究  

Research on the Competitive Strategy of Domestic Mobile Phone Industry Based on the SCP Mode

作　　者：梁月洁 郑俊凯 马湘如 吕桂芳 LIANG Yue-jie;ZHENG Jun-kai;MA Xiang-ru;LV Gui-fang(Nanjing Forestry University,Nanjing210037,China)

机构地区：[1]南京林业大学,南京210037

出　　处：《中小企业管理与科技》2018年第18期48-49,共2页Management & Technology of SME

基　　金：南京林业大学大学生创新训练计划项目项目编号2017NFUSPITP145项目名称国产手机行业竞争战略研究

摘　　要：根据美国IDC数据以及今日头条算数中心提供的2017上半年换机留存率数据显示,国产手机品牌的出货量逐年稳健增长和国产手机用户留存率有所上升。国产手机品牌如今发展迅速,势如破竹,不难看出,国产手机品牌占据全球市场主导地位将是未来手机市场的主要格局。我们基于SCP模型对国产手机行业竞争战略进行了研究。According to the IDC data of the United States and the data of retention rate of changing mobile phones in the first half of 2017 provided by the arithmetic center of Headline,we find that the shipment quantity of domestic mobile phone brands has increased steadily year by year and the retention rate of domestic mobile phone users has increased.Nowadays,the domestic mobile phone brands are developing rapidly now.It is not hard to see that the dominant position of domestic mobile phone brands in the global market will be the main pattern of the future mobile phone market.We make a research on the competitive strategy of domestic mobile phone industry based on the SCP mode.

关 键 词：国产手机 现状 行业分析 核心竞争力 战略 

分 类 号：F49[经济管理—产业经济]