淘宝文化产业数据的可视化研究  

Research on the Visualization of the Cultural Industry Data of Taobao

作　　者：刘珊[1] 蔡明月 刘兴[1] Liu Shan;Cai Mingyue;Liu Xing

机构地区：[1]江西科技师范大学,江西南昌330038

出　　处：《科教文汇》2018年第19期183-185,共3页Journal of Science and Education

基　　金：国家级大学生创新创业训练计划项目"数据可视化研究--复杂网络理论视角下的研究"(201711318019);江西省文化艺术科学规划项目"‘互联网+’背景下文化产业发展绩效评价研究"(YG2016183);江西省高校人文社会科学重点研究基地研究项目"数字化文献视角下的地方文化消费形态研究"(JD16071)

摘　　要：数据可视化是基于图论、统计学、信息可视化等多个科学而成的一种数据分析技术,其原理是对定性数据进行分析研究,构建数学模型,将结果以图形的形式更好地展现在大家面前,方便大家的观测与理解。利用数据可视化技术对国民经济的研究已经成为研究大趋势,B2B作为新时代的产品交易平台,其发展前景是非常可观的。本文选取B2B中的淘宝交易数据对国民经济进行剖析,构建可视化图形,从文化产业入手,解释产业销售走势,具体研究了办公、文教,传媒、广电,工艺品、礼品,玩具,印刷,纸业等6个部门与其余相关产业部门间的关联程度。Data visualization is a data analysis technology based on graph theory,statistics,information visualization,and other sciences.Its principle is to analyze and research qualitative data,build mathematical models,and presents results in a graphical form in order to facilitate observation and understanding.The research on national economy using data visualization technology has become a research trend,and the development prospect of B2B as a product trading platform in the new era is very considerable.This article selects the Taobao transaction data in the B2B to analyze the national economy and build a visual graph.Starting with the cultural industry,it explains the trend of the industry sales,specifically studies the degree of correlation between such six departments as office,culture and education,media,radio and television,crafts and gifts,toys,printing,and paper,and other related industries.

关 键 词：产业关联 数据可视化 文化产业 

分 类 号：F724.6[经济管理—产业经济]