基于量价分析的安徽省土鸡蛋网商市场状况分析  

Market Status of Online Sales for Organic Eggs in Anhui Province Based on Volume and Price

作　　者：孙三峰 查迎春 SUN San-feng;ZHA Ying-chun(Department of Electronic Commerce,School of Business,Anhui University,Hefei Anhui 230601)

机构地区：[1]安徽大学商学院电子商务系,安徽合肥230601

出　　处：《现代农业科技》2018年第13期285-287,290,共4页Modern Agricultural Science and Technology

基　　金：安徽省家禽产业技术体系(AHCYTX-6)

摘　　要：以关键词为土鸡蛋、发货地为安徽省检索淘宝全网,以销量作为排名依据,筛选出月销量>0的店铺共322家,包括个人店铺、企业店铺和天猫店铺。通过对店铺的土鸡蛋月销总量进行分析,可以看出土鸡蛋网商市场已经呈现出寡头垄断的局面,大卖家逐渐占领市场,留给中小卖家的空间非常小,市场结构充分体现出网络经济所谓"赢家通吃"的局面;从土鸡蛋的售价分析可以看出,当前大多数卖家定价相对合理,但市场仍然存在以次充好、卖家盲目定价的现象;另外,结合当前土鸡养殖的生态方式,分析了土鸡蛋售价的合理区间,以帮助消费者做出正确的消费选择。Retrieving entire network with key words as organic eggs and the place of delivery for Anhui Province,based on sales,the total of 322 shops with monthly sales of more than zero were selected,including personal shops,business shops and T-mall shops.Through the analysis of the total monthly sales of organic eggs in shops,it can be seen that the market of egg net merchants has presented an oligopoly situation.The big sellers gradually rule the market,and the space left for small and medium sellers is very small.The market structure fully reflects the network economy;from the analysis of the selling price of eggs,it can be seen that most sellers currently have relatively reasonable pricing,but the market still has phenomena of shoddy sellers and blind pricing by sellers;in addition,this paper combined the ecological way of current chicken breeding,analyzed the reasonable range of prices for organic eggs to help consumers make the right choices.

关 键 词：土鸡蛋 电子商务 量价分析 市场集中度 安徽省 

分 类 号：F724.6[经济管理—产业经济]