基于结构方程的知识型微信社群用户参与动机和参与行为关联性分析  

Analysis of the Relationship between the Motivation for User Participation and Participation Behavior in Knowledge WeChat Community Based on Structural Equations

作　　者：宋振超[1,2] Song Zhenchao(School of Government Management,Nanjing University,Nanjing 210023;School of Sociology and Population Sciences,Nanjing University of Posts and Telecommunications,Nanjing 210023)

机构地区：[1]南京大学政府管理学院,南京210023 [2]南京邮电大学社会与人口学院,南京210023

出　　处：《情报学报》2018年第5期519-523,共5页Journal of the China Society for Scientific and Technical Information

基　　金：2015年度江苏省社会科学基金青年项目"信息化视阈下我国主流意识形态建设研究"(15MLC001);2016年度南京邮电大学党建与思想政治教育研究重点项目"高校意识形态工作领导权;管理权;话语权研究"(XC216001);2017年南京邮电大学教改项目"基于信息化视角的高校思想政治理论课改革与创新研究"(JG02417JX41)

摘　　要：随着微信社交平台的不断发展,知识型微信社群已成为个体间学习互动的新媒介。本文以自我决定理论、自我效能理论、成就动机理论、自我价值定向理论为基础,利用结构方程对用户参与知识型微信社群的动机与行为之间的关系进行实证分析,以掌握用户参与动机与用户行为之间的关联度,以期为微信社群健康发展提供保证。With the continuous development of the WeChat social platform,the knowledge-based WeChat community has become a new medium for learning and interaction among individuals.Based on self-determination,self-efficacy,achievement motivation,and self-value orientation theories,structural equations were used in this study to empirically analyze the relationship between user motivation for participation and participation behaviors involved in the knowledge-based WeChat community and master their relevance.As such,we plan to provide a guarantee for the healthy development of the WeChat community.

关 键 词：知识型微信社群用户 结构方程 关联性 动机 

分 类 号：G206[文化科学—传播学] G252