网络文学20年发展及其社会文化价值  

Internet Literature during the Last 20 Years and Its Social and Cultural Value

作　　者：许苗苗[1] Xu Miaomiao

机构地区：[1]北京市社会科学院文化研究所

出　　处：《中州学刊》2018年第7期146-150,共5页Academic Journal of Zhongzhou

摘　　要：网络文学发展20年来,其面貌发生巨大变化。在点击量和产业数据之外,它还具备更大的社会文化价值。当前网络文学以类型网文为主流,这一来自通俗小说的流行文体紧密关注日常生活,在不同文化阶层群体之间进行解释和沟通,因其流行性和受关注度成为构建社会文化议程的一个新维度。网络文学创作逐渐由非专有性社会生产向专业写作过渡,当前商业化的文学网站保障在线原创内容的稳定供给、实现作者收益,同时也使得这一创作领域不再自由开放。从媒介技术和传播能力角度看,与读者即时互动的网络文学具备满足多样化阅读需求的能力,但类型网文自身的容量和本质上对外部力量的迎合性限制其取得新的突破。网络文学的局限性不仅仅由于类型小说的盛行,也是数字技术对注意力再分配的结果。During the last 20 years,Chinese internet literature has changed greatly.In addition to its huge clicking volume and industrial data,it has greater social and cultural value.Nowadays,the genre fiction is the mainstream of internet literature.This type of internet writing originally came from popular novel.Its popularity attracts public attention,which makes it play the role of interpreter and communicator between different cultural classes as a new dimension of the social and cultural agenda.Internet literature was once a nonproprietary social production,but it gradually transited to professional writing.The present commercialized literature website guaranteed the stable supply of the online original contents,realized the profits of the authors,but meanwhile made this kind of creation field no more free and open.As for the media technology and transmission power,the internet literature interacted with readers instantly possesses the potential to meet the diversified reading requirements,but the capacity of internet literature itself and its catering to outward power by nature limited its new breakthroughs.The limitation of internet literature is not only the popularity of genre fiction,but also the result of the redistribution of attention by digital technology.

关 键 词：网络文学 类型小说 媒介文化 社会文化议程 

分 类 号：I206[文学—中国文学]