商业银行市场营销创新发展对策  

Countermeasures for the innovation development of marketing in commercial banks

作　　者：刘润强[1,2] 

机构地区：[1]中国建设银行股份有限公司顺德分行,广东顺德528300 [2]广西大学商学院,广西南宁530004

出　　处：《大众科技》2018年第6期172-174,共3页Popular Science & Technology

摘　　要：在国内外紧密联系以及市场经济不断发展之下,金融商业的发展也是非常快速。金融市场在商业银行中的发展占据主导地位,在自身不断扩展发展的状态之下,要加强营销手段的宣传,对客户的需求加以了解基础上,不断推销银行相关的金融产品,从而有效地提高银行的经济效益。商业银行的发展离不开市场营销的推广,对于市场营销的有效应用能够将金融产品更好地推广给客户,并强化和稳定银行市场及地位,有效地提升银行的竞争能力,增加客户的类型和数量。随着世界经济发展的一体化,国外商业银行的进驻,使得我国商业银行的压力非常大,为了促进国内商业银行在全球经济发展之中具有稳定的地位和基础,就需要强化商业银行市场营销,并使用新的手段及模式,有效地将商业银行的核心竞争能力提升上去。With the close ties at home and abroad and the continuous development of market economy,the development of financial business is also very fast.The development of the financial market plays a leading role in the development of commercial banks.In the condition of its continuous expansion and development,it is necessary to strengthen the propaganda of marketing means,on the basis of understanding the needs of the customers,and constantly promote the related financial products of the bank,thus effectively improving the economic benefit of the bank.The development of commercial banks cannot be separated from the promotion of marketing.The effective application of marketing can better promote the financial products to customers,strengthen and stabilize the market and status of the bank,effectively enhance the competitiveness of the banks,and increase the type and quantity of the customers.With the integration of the world economic development and the entry of foreign commercial banks,the pressure of the commercial banks of our country is very large.In order to promote the stable status and foundation of the domestic commercial banks in the global economic development,it is necessary to strengthen the marketing of commercial banks and use new means and models to effectively promote the core competitiveness of the commercial banks.

关 键 词：商业银行 市场营销 创新 

分 类 号：F832[经济管理—金融学]