农产品品牌战略管理研究综述  

Summary of Research on Agricultural Product Brand

作　　者：常小艳 Chang Xiaoyan(Kunming University of Science and tecnology,Kunming650093,Yunnan,China)

机构地区：[1]昆明理工大学管理与经济学院,云南昆明650093

出　　处：《江苏商论》2018年第7期7-10,17,共5页Jiangsu Commercial Forum

摘　　要：为了应对当今时代经济全球化的激烈竞争,本文在收集国内国外农产品品牌战略管理研究相关文献的基础上,对现今所有的关于农产品品牌的国内外的研究文献进行系统的分析和评述,以期望能作为我国农产品品牌战略管理研究及其实践提供参考和借鉴的依据。Abstract:In order to cope with the fierce competition of economic globalization in the modern era,the full text of the research literature on domestic and foreign and agricultural product brand strategic management is based on a systematic analysis of all domestic and foreign research literature on agricultural product brands.The review provides hope and reference for the research and practice of strategic management of agricultural products in China.

关 键 词：农产品品牌 品牌化 品牌价值 战略管理 

分 类 号：F31[经济管理—产业经济]