文献计量角度的泉州服装品牌传播研究——基于中国知网收录文献  

The Communication of Quanzhou's Clothing Brands from the Perspective of Bibliometrics:Based on CNKI

作　　者：乔监松[1] QIAO Jiansong(College of Culture Communication,Liming Vocational University,Quanzhou 362000,China)

机构地区：[1]黎明职业大学文化传播学院,福建泉州362000

出　　处：《黎明职业大学学报》2018年第2期42-47,共6页Journal of LiMing Vocational University

基　　金：黎明职业大学规划项目(LW2016111)

摘　　要：基于中国知网,以"泉州、服装、品牌"和"泉州、服装、品牌、传播"为2组检索词,在不同检索范围检出不同文献量,通过文献量化分析和共词分析,认为有关泉州服装品牌传播的研究存在关注度弱、力量缺乏、视野狭小等问题。以作者单位、学科为角度,量化比较发文量居前20位者,认为既有的泉州服装品牌传播的研究存在地方性、经济学科性突出的特点。认为泉州服装品牌传播研究的发展,需要更广泛研究者被吸引,需要地方高校传播学科建设加强。Based on CNKI(China National Knowledge Internet),“Quanzhou,clothing,brand”and“Quanzhou,clothing,brand,communication”as two sets of search terms were used to detect the amounts of literature in different search scopes.With the quantitative analysis and co-word analysis,it was found that studies on the dissemination of clothing brands in Quanzhou has problems like weak attention,lack of strength,and narrow vision.From the perspective of the affiliation and discipline of authors,the top 20 who issued the most articles were compared with quantitative methods,which showed that the existing clothing brands communication studies have outstanding features as with local characteristics and economic disciplines.So it was argued that the development of the Quanzhou clothing brands communication research needs to attract researchers more widely,as well as to strengthen the discipline construction of local colleges and universities.

关 键 词：文献计量 品牌传播 服装 泉州市 

分 类 号：G206[文化科学—传播学]