Successful listing in Hong Kong, Shanshan focuses on brand value remodeling  

作　　者：Flora Zhao 

机构地区：[1]不详

出　　处：《China Textile》2018年第7期44-46,共3页中国纺织（英文版）

摘　　要：Shanshan Garment was successfully listed on the Main Board of the Hong Kong Stock Exchange on June 27th.Shanshan,a brand that gained considerable fame in Chinese men’s wear industry in the 1990s,intends to rely on the road of listing and financing in the capital market to once again open its own brand upgrade and value reshaping strategy,and promote the development of the garment business segment.Shanshan Garment was founded in 1989 and grew into the first listed clothing company in China in 1996 with its brand strategy.It is a brand in China that started earlier and had a higher reputation at that time,and it was also the first to launch apparel advertisements in CCTV and the first to open a suit shop in Nanjing Road,Shanghai.In the 1990s,Shanshan’s market share in domestic suits once reached 37.4%.According to the report from China Insights Consultancy,Shanshan is the fifth largest men’s business suit brand in China in terms of retail sales in 2017.

关 键 词：Chinese men’s NANJING ROAD 

分 类 号：F[经济管理]