《反不正当竞争法》视阈下屏蔽广告行为的定性--以消费者利益保护为视角  

The Analysis of Ad-Blocking on the Anti-Unfair Competition Law——from the Perspective of Protecting Individual Consumers' Interests

作　　者：覃腾英 

机构地区：[1]南京师范大学法学院,中国法治现代化研究院

出　　处：《电子知识产权》2018年第6期62-71,共10页Electronics Intellectual Property

基　　金：本文系2017年国家社会科学基金项目“依法治国背景下我国网络社区法治化治理研究”(项目编号:17XFX007)。

摘　　要：互联网的爆炸性扩张与屏蔽技术的发展打破了网站经营者现有的商业模式,以破坏惯常的商业模式、违反"诚信原则"、违背"非公益必要不干预"原则等为由认定屏蔽广告行为非法在学界仍存很大争议。2017年新修订的《反不正当竞争法》第2条和第12条互联网特别条款提供了明确路径:司法应在权衡网站经营者、屏蔽软件提供者与消费者三者利益后予以定性,消费者利益应作为重要考量因素,被告在主观存有"恶意"时才构成不正当竞争。恶意的判断可结合屏蔽软件是否具有针对性、是否存在恶意引诱、是否赋予用户自主权等方面进行。The explosive expansion of the Internet and the development of blocking technology have broken the existing business model of website operators.It is still very controversial in academia to consider ad-blocking is illegal for the reasons of breaking the usual business model,violating the principle of"good faith",and violating the principle of"non-public necessity and non-interference".The new revised article 2 and article 12 Internet special terms of“anti-unfair competition law"provides a clear path for Internet competition behavior:The court shoul d determine the nature after balancing the interests of website operators,software providers and consumers in a lawsuit.Consu mers’Interests should be considered in the qualitative of adblocking.The defendant only constitutes unfair competition whe n he is"malicious".Subjective malice can be judged by the targeted shielding software,malicious temptation,users’autonomy.

关 键 词：屏蔽广告 消费者利益 反不正当竞争法 利益衡量 恶意 

分 类 号：D923.8[政治法律—民商法学]