略论文化产业领域的数字化展示策略--以文化遗产展示为例  

On Strategy of Digital Display of Cultural Sites

作　　者：严胜学[1] 胡宗山 YAN Sheng-xue;HU Zong-shan(College of Art at Central Normal University,Wuhan 430079,Hubei,China)

机构地区：[1]华中师范大学美术学院,湖北武汉430079

出　　处：《北京联合大学学报（人文社会科学版）》2018年第3期47-54,共8页Journal of Beijing Union University(Humanities and Social Sciences)

摘　　要：自文化产业问世以来,技术在其中一直扮演着极其重要的角色。在数字化技术基本成熟的背景下,文化遗址的数字化展示成为必然趋势。展示策略是影响文化遗产数字化展示的关键因素之一。文化遗址的数字化展示流程包括预研、策划、预实施、实施和验收五个环节。其中,预研和策划环节是基础性和纲领性工作。展示策略主要属于展示流程中的预研和策划环节。以数字化技术为基础,设计文化遗址的展示方式,针对不同文化遗址制定不同展示方案,并策划相应的传播方式,这些是展示策略层面的核心内容,也直接关系到展示效果和传播效应。Since the advent of the cultural industry,technology has been playing an extremely important role in it.Under the background of the developed digital technology,digital display of cultural sites becomes an inevitable trend.Display strategy is one of the key factors affecting digital display of cultural heritage.The digital display process of cultural sites includes five steps:pre-research,planning,pre-implementation,implementation and acceptance.Among them,pre-research and planning are the basic and programmatic steps.The display strategy mainly belongs to the pre-research and planning of the display process.On the basis of digital technology,the display methods of cultural sites are designed,and different display schemes are made for different cultural sites.These are the core contents of the display strategy level,and are also directly related to the display effect and communication effect.

关 键 词：文化遗址 数字化展示 展示流程 数字化产品 文化产业 

分 类 号：K203-39[历史地理—历史学]