关于进口奶粉与国产奶粉的对比与探究  

作　　者：徐静[1] 秦国悦 杨逍 翁艺 

机构地区：[1]安徽财经大学,安徽蚌埠233000

出　　处：《中国国际财经（中英文版）》2018年第7期53-55,共3页China International Business

摘　　要：本文主要对进口奶粉与国产奶粉进行了对比探究,首先研究了国内奶粉在各线城市的消费状况,以及消费者倾向,研究发现一线城市为主要消费市场,且消费者倾向于含有活性益生菌、温和易吸收的科学营养型奶粉,其中各大奶粉的功能越接近于母乳,越有利于婴幼儿生长发育,也越能在一众奶粉品牌中突出重围,笑傲市场。然后通过与进口产品的优劣对比,对国产奶粉提出了有效建议。最后对国产奶粉做出了未来预期与未来展望,由于国人消费观念的转变,我们认为国产奶粉的未来依然是可观的,如果加强质量方面的改善,甚至有望有更大的突破。This paper mainly on imported milk powder and domestic milk compared research.It firstly studies the domestic milk powder in each line of the city's consumption,and the tending consumers.It finds found firsttier cities as the main consumer market,where science and nutrition of milk consumers tend to contain active probiotics,temperature and easy absorption.The milk of the function is more close to breast milk,more conducive to the growth and development of children,also can win in a milk market.Then,through the comparison with the imported products,the effective suggestions for domestic milk powder are put forward.Finally,we made the future expectation and prospect for the domestic milk powder.Due to the change of the consumption concept of the Chinese people,we think that the future of the domestic milk powder is still considerable.If we want to improve the quality,we may even have a bigger breakthrough.

关 键 词：进口奶粉 国产奶粉 消费 优劣对比 未来预期 

分 类 号：F416.82[经济管理—产业经济] F426.82