江西区域特色文化资源产业化机制创新研究——以禅宗文化为例  

Research on the Mechanism Innovation of Regional Characteristic Cultural Resources Industrialization in Jiangxi —— A Case Study of Zen Culture

作　　者：徐雪琴[1] 雷朝阳[1] XU Xue-qin;LEI Zhao-yang(Pingxiang University,Pingxiang Jiangxi 337000,China)

机构地区：[1]萍乡学院,江西萍乡337000

出　　处：《萍乡学院学报》2018年第2期59-64,共6页Journal of Pingxiang University

基　　金：江西省艺术科学规划课题(YG2015192)

摘　　要：禅宗文化是江西特色区域文化资源之一,在国内外有着广泛的影响,具备重要的产业化价值。在市场经济条件下,江西禅宗文化资源的产业化发展需要一个系统的机制为保障。江西禅宗文化资源的产业化已经取得一定成效,但最突出的问题是系统的产业化机制乏力。为促进江西禅宗文化资源的产业化发展,可以从定位、组织、产品、渠道等四方面提供产业化机制创新对策。Zen culture is one of the characteristic cultural resources in Jiangxi,which has a wide range of influence and important value for industrialization.Under the condition of market economy,the industrialization of Zen culture resources in Jiangxi needs a systematic mechanism as a guarantee.With some achievements,Zen’s the industrialization of Zen culture is still confronted with the most prominent problem:the lack of systematic industrialization mechanism.In order to promote the industrialization of Jiangxi Zen culture resources,we can provide industrial mechanism innovation countermeasures from four aspects of positioning,organization,product and channel.

关 键 词：区域特色文化资源 禅宗文化 产业化 

分 类 号：G124[文化科学]