新媒介语境下的受众主体性  

Study of Audience's Subjectivity in the Age of New Media

作　　者：吴雯[1] WU Wen(School of cultural creativity and communication,Zhejiang Normal University,Jinhua,Zhejiang 321000)

机构地区：[1]浙江师范大学文化创意与传播学院,浙江金华321000

出　　处：《安庆师范大学学报（社会科学版）》2018年第3期103-106,共4页Journal of Anqing Normal University：Social Science Edition

摘　　要：伴随互联网技术和智能技术的发展,新媒介的形式愈来愈多元。当代新媒介具有多屏、交互、智能等属性,在新的媒介语境下,受众已经不再仅仅是纯粹的接受者,而是具有传播与接受两者兼有的属性。新媒介语境下,受众主体性具有主体倾向性、自主创造性、自由散播性三大特征。与此同时,受众对信息处理的方式也应重新界定。With the development of Internet technology and intelligent technology,the forms of new media are more and more diversified.Today,new media has the characteristics of multi-screen,interaction and intelligence.Under the context of new media,the audience is no longer merely a pure recipient,but a combination of dissemination,and acceptance.This paper analyzes the subjectivity of the audience in the context of new media,summarizes the three main characteristics of the subjectivity of the audience:subjectivity,self-creativity and free dissemination,and puts forward the characterization model of subjectivity of the audience to redefine the way that the audience has effect on information processing.

关 键 词：新媒介 受众 主体性 

分 类 号：G206.2[文化科学—传播学]