四川省体育无形资产的开发与保护研究  

作　　者：杨添朝[1] 刘天[1] 

机构地区：[1]西南民族大学,四川成都610041

出　　处：《当代体育科技》2018年第15期156-159,共4页Contemporary Sports Technology

基　　金：四川省教育厅人文社会科学重点研究基地--体育社会科学研究中心课题(项目编号:TY2017211)

摘　　要：体育作为当前大众化消费的重要对象,其经济功能得以日益凸显。近些年来,体育产业经济蓬勃发展,党中央和国务院也高度重视体育产业这一国民经济新的增长点。体育无形资产作为体育产业发展的重要内容,中央和各级政府也出台了各类政策以支持体育无形资产的开发和保护。四川省地处祖国西南,且是少数民族聚居大省,具有独特的发展环境和民族体育资源。本文以四川省体育无形资产为研究对象,基于四川省体育产业的发展现状,探析对其进行开发和保护的策略,以期为体育管理实践提供参考。Sports as an important object of current popular consumption,its economic f unction is increasingly prominent.In recent years,the sports industr y economy has been booming.The Party Central Committee and the State Council have also attached great importance to the new growth point of the national economy in the sports industry.Sports intangible assets as an important part of the development of the sports industry,the central government and all levels of government also introduced various policies to support the development and protection of sports intangible assets.Sichuan Province is located in the southwest of the motherland,and it is a large minority inhabited province with a unique development environment and ethnic sports resources.This paper takes the sports intangible assets of Sichuan Province as the research object.Based on the development of the sports industry in Sichuan Province,the paper analyzes the strategies for sports intangible assets development and protection,which providing reference for the practice of sports management.

关 键 词：四川省 体育无形资产 开发与保护 

分 类 号：G812[文化科学—体育学]