基于“供需对接”的农产品现代流通渠道优化  

Optimization of Modern Distribution Channels of Agricultural Products Based on Supply and Demand Docking

作　　者：王伟[1] WANG Wei(Department of Management,Guangdong AIB Polytechnic College,Guangzhou 510507,China)

机构地区：[1]广东农工商职业技术学院管理学院,广州510507

出　　处：《湖北农业科学》2018年第16期128-133,共6页Hubei Agricultural Sciences

基　　金：教育部人文社会科学青年基金项目(15YJC630037);广东高校省级重点平台和重大科研项目(2017GWQNCX038);广州市哲学社会科学"十三五"规划课题(2017GZYB16);中国物流学会;中国物流与采购联合会研究课题(2018CSLKT3-171)

摘　　要：为了改善优化农产品流通渠道,以现阶段农产品流通方式为研究基础,推动形成"流通环节少、信息充分共享、生产与销售衔接"特点的基于"供需对接"的农产品现代流通渠道。以典型优质农产品为突破口,在上游流通渠道建立以农户为主体,以产品经理为代表的农产品产地直供模式;下游流通渠道中建立以订单为依托、以基层网络实体店为体验的销售模式来满足终端顾客需求。建立以区域移动互联网为基础的现代化信息共享平台,实现区域内所有农产品流通信息的交换与共享,以此实现上游供给与下游需求的完美对接。At present,many kinds of agricultural product circulation channels coexist,each has its advantages and disadvantages,and can not fully adapt to the modern circulation demand of agricultural products.In order to improve and optimize the current circulation channels of agricultural products,we need to take the circulation mode of agricultural products at the present stage as the research basis,and promote the formation of modern circulation channels based on"supply and demand docking"based on the characteristics of"less circulation,full sharing of information,and connection of production and sales".That is,taking typical high quality agricultural products as the breakthrough,establishing a direct supply model of agricultural products in the upstream circulation channel,with the product manager as the main body and the product manager as the representative,and setting up the sale mode based on the order and the experience of the basic network entity store in the lower circulation channel to meet the end customer demand.A modern information sharing platform based on mobile Internet in a certain area is established to realize the exchange and sharing of all agricultural products in the region,so as to achieve the perfect docking of upstream supply and downstream demand.

关 键 词：农产品 现代流通 供需对接 渠道分析 

分 类 号：F731.1[经济管理—产业经济]