基于图书馆APP2.0的阅读推广模型探究  

Study on Library APP 2.0 Based Reading Extension Model

作　　者：蔡豪源 

机构地区：[1]广州图书馆,广东广州510623

出　　处：《图书馆研究与工作》2018年第9期68-73,共6页Library Science Research & Work

摘　　要：近几年的全国国民阅读调查结果显示国民对自身阅读情况并不满意,智能手机已取代个人电脑成为当今人们获取资讯最重要的工具。目前国内很多图书馆已相继推出了手机APP作为延伸服务,但其思路仍以单方面向读者提供移动阅读为主。笔者从读者心理与情感的层面展开研究,探讨了纸质阅读对改善国民阅读状况的效果,论述了图书馆APP在阅读推广工作中可发挥的作用,并在图书馆2.0的基础上提出APP2.0的思路。文章引入钩瘾效应理论,以抽象图书馆要素理论为框架,设计出一个基于图书馆APP实现的阅读推广模型。The national reading survey in recent years shows that people are not satisfied with their current reading situation.Smartphones have replaced personal computers as the most important tool for people to obtain information.At present,many libraries in China have launched the mobile APP as an extension service,but they remain providing readers with mobile reading in a single way.The author carries out the research on readers'psychological and emotional level,discusses the effect of paper reading to improve national reading status,and what role APP can play in reading promotion,and put forward the idea of APP2.0 based on Library 2.0.This paper introduces a theory called hook model.According to the theory of abstract library elements,a reading promotion model based on Library APP is designed.

关 键 词：阅读推广 图书馆2.0 图书馆APP 钩瘾模式 

分 类 号：G252.17[文化科学—图书馆学]