中国大陆游客对韩国旅游感知研究——基于网络自媒体的内容分析  

A Study on Tourism Perception of Mainland Chinese Tourists to ROK——Based on the Content Analysis of the We Media

作　　者：吴开军 黄浩婷 Wu Kaijun;Huang Haoting(Master’s Tutor of Institute of Geography&Tourism,Guangdong University of Finance and Economics)

机构地区：[1]广东财经大学地理与旅游学院

出　　处：《当代韩国》2018年第2期67-78,共12页Contemporary Korea

基　　金：国家社科基金"粤港澳大湾区旅游业高质量协同供给体系研究"(18BJY197);广东省哲学社会科学基金"‘一带一路’战略背景下粤港澳大湾区旅游业竞争优势提升路径及效应研究"(GD17XGL46);广东省自然科学基金"‘一带一路’背景下粤港澳大湾区旅游业品牌共建系统构建及影响因素研究"(2018A030313553);广州市哲学社会科学发展基金"高质量发展观引领下推动粤港澳大湾区旅游业协同发展互利合作机制及效应研究"(2018GZYB76)资助

摘　　要：随着中国大陆赴韩人数的逐年上升以及网络的高速发展,越来越多的中国大陆游客选择在网络平台发布游记,表达自己真实的旅游体验。本文运用网络自媒体内容分析法,展开中国大陆游客对韩国的旅游感知研究。本文收集来自携程网与马蜂窝上的游记,通过Rost CM 6.0软件挖掘抽取138个样本中的高频词及统计频次,再运用李斯特量表分析法从自然景观、人文特色、旅游服务及社会环境四个方面进行详细的满意度分析。总体来看,中国大陆游客对韩国的旅游环境印象较好,旅游感知评价较高,对韩国旅游总体评估还是较为满意的。为推动中韩两国旅游可持续发展,本文为韩国旅游部门提出了一些具体的建议。With the increasing number of mainland Chinese tourists to ROK and the rapid development of we media,more and more tourists decide to write reviews on internet,expressing their true tourism experiences.This article mainly collects the reviews from www.ctrip.com and www.mafengwo.com,and uses Rost CM 6.0 to dig into the high-frequency words in the 138 samples and statistics them to analyze the mainland Chinese tourists perception of ROK.Liszt scale analysis method is used to evaluate the level of satisfaction of perceived content,including natural landscape,cultural characteristics,tourism services and social environment.Overall,mainland Chinese tourists have a better impression of ROK s tourism environment and have a higher perception of tourism perception.They are also relatively satisfied with the overall assessment of ROK s tourism.Finally,in order to promote the sustainable development of tourism between China and ROK,the author provided specific recommendations.

关 键 词：中国大陆游客 韩国旅游感知 自媒体 

分 类 号：F592[经济管理—旅游管理] F593.13[经济管理—产业经济]