新媒体视域下个体投资用户的信息获取行为研究  

Research on Information Acquisition Behavior of Individual Investment Users in the View of New Media

作　　者：王新华[1] 黄和 于灏[1] 白丽[1] 王家坤[1] 侯艳辉[1] Wang Xinhua;Huang He;Yu Hao;Bai Li;Wang Jiakun;Hou Yanhui(College of Economics and Management,Shandong University of Science and Technology, Qingdao 266590,China)

机构地区：[1]山东科技大学经济管理学院,山东青岛266590

出　　处：《现代情报》2018年第9期48-56,共9页Journal of Modern Information

基　　金：国家自然科学基金面上项目(项目编号:51574157);青岛市哲学社会科学规划项目(项目编号:QDSKL1601107);山东科技大学人才引进科研启动基金项目(项目编号:2016RCJJ022);山东科技大学研究生科技创新项目(项目编号:SDKDYC180350)

摘　　要：[目的 /意义]研究了大数据环境下个体投资者的信息获取行为偏好,探索新媒体环境对个体投资用户的决策影响。[方法/过程]基于开放式股票投资在线社交网络(OSN)的视角,分析、确定个体投资用户的主要信息获取行为,以及影响个体投资决策的两个重要因素;通过问卷调查收集相关数据,提出研究假设,进行数据分析,并运用回归分析方法进行假设检验,分析个体投资者决策的信息获取行为偏好。[结果/结论]研究发现:不同个体投资者对信息获取行为的选择存在明显差异;并且个人分析能力不同的投资者的行为偏好存在差异;个性化推荐是对个体投资者决策具有较大影响作用的信息获取行为。[Purpose/Significance]The paper studied the preferences of individual investors for information acquisition behavior in the context of big data.And the paper explored the impact of the new media environment on individual investment users decision-making.[Methods/Processes]Firstly,based on the perspective of the open stock investment online social network,the main information acquisition behavior of individual investors was analyzed,and two important factors that affect individual investment decisions were determined.Secondly,questionnaires were used to collect relevant data and research hypotheses were proposed.Finally,the paper used the regression analysis method to test the hypothesis,and analyzed the information acquisition behavior preference of individual investors decision.[Results/Conclusion]The study found that there were significant differences in the choice of information acquisition behaviors among different individual investors.And there were differences in the behavioral preferences of investors with different personal analysis abilities.Moreover,personalized recommendation had a great influence on the individual investor decisions.

关 键 词：在线社交网络 个体投资者 用户 信息获取行为 推荐行为 投资决策 影响因素 

分 类 号：G203[文化科学—传播学]