农村民间图书馆众筹项目社交媒体应用对其成功的影响——适应性结构化理论视角  

The Impact of Social Media Application of Rural Non-Government Funded Library Crowdfunding Projects on Their Success——A Perspective of Adaptive Structuration Theory

作　　者：鞠彦辉[1] 许燕[2] 啜华[1] Ju Yanhui;Xu Yan;Chuai Hua(Management School,Bohai University,Jinzhou 121007,China;Economy and Law School,Bohai University,Jinzhou 121000,China)

机构地区：[1]渤海大学管理学院,辽宁锦州121007 [2]渤海大学经法学院,辽宁锦州121000

出　　处：《现代情报》2018年第9期87-91,共5页Journal of Modern Information

基　　金：国家社会科学基金一般项目"农村社区图书馆建设的众筹模式及保障机制研究"(项目编号:15BTQ010)

摘　　要：[目的 /意义]农村民间图书馆众筹项目应用社交媒体可有效提高其成功率。[方法/过程]基于适应性结构化理论构建了社交媒体对农村民间图书馆众筹项目成功影响的框架,以典型农村民间图书馆众筹项目为例对构建的框架进行了验证和诠释。[结果 /结论]本文提出的应用框架丰富并完善了农村民间图书馆众筹项目社交媒体应用理论,能有效指导农村民间图书馆众筹项目社交媒体的应用实践。[Purpose/Significance]The rural non-government funded library crowdfunding projects applying social media can effectively increase their success rate.[Method/Process]Based on the adaptive structurization theory,the paper constructed a framework of which the impact of social media on the success of rural non-government library crowdfunding projects,the constructed framework was verified and interpreted taken the typical rural non-government funded library crowdfunding projects as example.[Result/Conclusion]The application framework proposed in the paper enriched and improved the theory of social media application in rural non-government funded library crowdfunding projects,and could effectively guide the application practice of social media in rural non-government funded library crowdfunding projects.

关 键 词：农村民间图书馆众筹 众筹项目成功 适应性结构化理论 社交媒体 

分 类 号：G258.89[文化科学—图书馆学]