移动医疗运营模式及商业路径分析  

The Analysis of Operation Mode and Business Path of Mobile Health

作　　者：戴佳慧 侯艳红[1] DAI Jia-hui;HOU Yan-hong(School of International Pharmaceutical,China Pharmaceutical University,Nanjing Jiangsu 211198,China)

机构地区：[1]中国药科大学国际医药商学院,江苏南京211198

出　　处：《卫生经济研究》2018年第9期39-43,共5页

基　　金：国家自然科学基金"医药供应链信息协同机制的构建及优化仿真研究"(71103199);江苏高校哲学社会科学项目"基于MAS互联网医疗平台的构建与演进"(2016JSD630008)

摘　　要：目前我国移动医疗应用数量较多,主要有健康管理、寻医问诊、医联平台、医生工具和医药电商五类,其运营方式可分为直接收费、转移支付和循环补贴。本文结合移动医疗分类、运营模式、收费对象,以个人用户、专业人士、医疗机构和医药电商为入口,探讨了移动医疗的商业路径。建议移动医疗企业通过准确定位、精准服务、加强合作来提高收益。At present,there are many mobile medical applications in China,mainly including health management,medical consultation,medical platform,doctor tools and medical e-commerce.The operation mode of these mobile medical applications can be divided into direct charging,transfer payment and circulation subsidy.This paper explores the business path of mobile medical care with analysis of mobile medical classification,operation mode,and charging objects,seeing individual users,professionals,medical institutions and medical e-commerce as the entrance.Mobile medicalcompaniesare advised to increase revenue throughaccuratepositioning,precise services,and enhanced collaboration

关 键 词：移动医疗 运营模式 商业路径 

分 类 号：R19[医药卫生—卫生事业管理]