十里秦淮游船旅游市场开发中的问题及对策  

Problems and Countermeasures in the Development of the Tourism Market of Shili Qinhuai Cruise Ship

作　　者：马晨阳 孙玉琴[1] Ma Chenyang;Sun Yuqin(School of Economics and Management,Shanghai Maritime University,Shanghai 201306)

机构地区：[1]上海海事大学经济管理学院,上海201306

出　　处：《江苏商论》2018年第9期73-76,共4页Jiangsu Commercial Forum

摘　　要：流经夫子庙的十里秦淮是六朝古都、十朝都会的繁荣之地,萃集着南朝风雅、唐宋风情和明清风俗。而游船旅游作为夫子庙秦淮风光带的特色旅游项目之一,旅游市场发展空间较大。夫子庙游船旅游市场中存在秦淮河污染、游船服务项目不能满足游客需求等问题。本文就秦淮游船旅游市场中存在的问题和不足进行剖析,提出相应的管理措施和对策,希望能够让游船旅游得到更好的发展。The Shili Qinhuai,which flows through the Confucius Temple,is the prosperous place of the ancient capital of the Six Dynasties and the capital of the Ten Dynasties.It is a collection of the elegant style of the Southern Dynasties,the Tang and Song Dynasties and the customs of the Ming and Qing Dynasties.As one of the special tourism projects of the Qinhuai scenery belt of Confucius Temple,the cruise tourism has a large space for development.In the Confucius Temple cruise tourism market,there are problems such as Qinhuai River pollution and cruise ship service projects that cannot meet the needs of tourists.This paper analyzes the problems and shortcomings in the Qinhuai cruise tourism market,and proposes corresponding management measures and countermeasures,hoping to make the cruise tourism better developed.

关 键 词：夫子庙 十里秦淮 游船旅游 市场开发 

分 类 号：F59[经济管理—旅游管理]