中小物流企业服务创新研究  

Research on the Service Innovation of Small and Medium-Sized Logistics Enterprises

作　　者：李彩凤[1] 邹龙 LI Cai-feng;ZOU Long(School of ModernPosts,Xi'an University of Posts&Telecommunications,Xi'an 710061,China;Department of Retirement Service,Xi'an University of Posts&Telecommunications,Xi'an 710061,China)

机构地区：[1]西安邮电大学现代邮政学院,西安710061 [2]西安邮电大学离退休服务处,西安710061

出　　处：《中小企业管理与科技》2018年第25期49-50,125,共3页Management & Technology of SME

摘　　要：随着社会经济的迅速发展,现代物流业的成长成为各国提升经济水平的重要途径和目标,也是权衡一个国家经济发展实力的首要指标。那么在激烈的竞争中如何提升自身的物流服务水平和质量,以满足客户的需求呢?论文针对我国中小物流企业的发展现状以及结合现今中小物流企业的服务创新理论,利用理论和案例相结合的方法,通过对服务创新的驱动力的研究,提出了中小物流企业服务创新的途径和建议。With the rapid development of social economy,the growth ofmodern logistics industry has become an importantway and goal for all countries to improve the economic level.It is also the first index toweigh the strength of a country's economic development.Therefore,in the fierce competition,howshould themimprove their logistics service level and quality tomeet the needs of customers?In viewof the development status of small andmedium-sized logistics enterprises in China,and combinedwith the service innovation theory of service innovation theory of small andmedium-sizedlogisticsenterprises,thepaper adopts themethodofcombiningtheorywithcase study,throughstudyingthedrivingforce of service innovation,it puts forwardthe approachesand suggestions for the service innovationof small andmedium-sizedlogisticsenterprises.

关 键 词：服务创新 创新驱动力 客户满意度 

分 类 号：U652.12[交通运输工程—港口、海岸及近海工程]