基于三网融合背景下扩大电视影响传播技术的策略  

The Strategy of Expanding Television's Influence on Communication Technology under the Background of Triple Play

作　　者：张之涵 谭霞 李伟华 魏恩伟 郑杰 ZHANG Zhihan;TAN Xia;LI Weihua;WEI Enwei;ZHENG Jie(Shenzhen Power Supply Bureau Co.,LTD.,Shenzhen 518000,China;Shenzhen Comtop Information Technology CO.,LTD.,Shenzhen 518034,China)

机构地区：[1]深圳供电局有限公司,广东深圳518000 [2]深圳市康拓普信息技术有限公司,广东深圳518034

出　　处：《电视技术》2018年第8期114-117,共4页Video Engineering

摘　　要：随着社会的不断创新发展,网络媒体技术也取得了显著的发展成果。三网融合背景下我国的电信、广电等业务都将得到进一步的扩展,两者可以彼此之间可以有业务领域的融合,在一些数据、互联网、语音等业务上也会有较多的交融,这对于广电的未来发展带来了新的机遇和挑战。三网融合的出现打破了传统媒体的传播、服务模式,改变了我国传统电视生态环境,带来了新的市场发展格局。在此,主要分析了三网融合的发展现状,以及对电视传播的影响,并总结了基于三网融合背景下,电视媒体如何利用自身的优势不断扩大电视影响传播技术的策略。With the continuous innovation and development of the society,the network media technology has also achieved remark-able development results.Under the background of triple play,Chinas telecommunications,radio and television and other services will be further expanded.Both of them can have business areas integrated with each other,and there will be more convergence in some data,Internet,voice and other services.This brings new opportunities and challenges for the future development of radio and television.The emergence of triple play has broken the traditional medias dissemination and service model,changed the traditional television ecological environment in China,and brought a new market development pattern.Here,it mainly analyzes the develop-ment status of the triple play,and the influence on the spread of television.It also summarizes how the television media can use its own advantages to continuously expand the influence of television on the dissemination technology based on the triple play.

关 键 词：三网融合 电视传播技术 影响 对策 

分 类 号：TN941[电子电信—信号与信息处理]