我国传统武术产业化困境与突破路径  

China's Traditional Wushu Industrialization Dilemma and Breakthrough Path

作　　者：王垚 张成明[1] WANG Yao;ZHANG Cheng-ming(School of Wushu,Beijing Sport University,Beijing 100084,China)

机构地区：[1]北京体育大学武术学院,北京100084

出　　处：《体育文化导刊》2018年第9期75-79,共5页Sports Culture Guide

摘　　要：采用文献资料法、访谈法对我国传统武术产业进行研究。主要结论:我国传统武术面临着在经济市场中竞争乏力、文化方面与现代时尚价值观存在差异和产业化意识薄弱的困境。建议:培育新思路进行传统武术运动会的构建和特色格斗项目的竞赛市场打造;实施武术健身市场推广与段位制改良的新举措;充分认识武术文化对于市场经济的隐性推动作用,发扬我国传统文化;增强产业意识,摒弃对政府的依赖性,完善传统武术的保护措施等。This paper uses the methods of literature reviews and interview to study the traditional martial arts industry in China.The main conclusions are as follows:Traditional Wushu in China is now facing problems in terms of weak competitiveness in market economy,huge different values between culture and modernity,and weak industrialization consciousness.Suggestions are listed below:Come up with new ideas for the construction of traditional wushu games,and organize contest events;Allow the promotion for the wushu fitness and improve wushu grade system;Get fully understand in the impact on market economy and develop traditional wushu culture;Improve consciousness in wushu industry and abandon the dependence on government,perfect the traditional wushu protection measures to explore China's traditional wushu’s development path.

关 键 词：体育经济 传统武术 产业化 武术文化 

分 类 号：G852[文化科学—民族体育]