新疆体育旅游产品开发及发展路径  

The Exploitation and Development Path of Sports Tourism Products in Xinjiang

作　　者：顾阳[1] 马嵘[1] 胡建忠 汤莉莉[1] GU Yang;MA Rong;HU Jian-zhong;TANG Li-li(School of Physical Education,Xingjiang Normal University,Urumqi 830054,China;School of Physical Science,Hengyang Normal University,Hengyang 421002,China)

机构地区：[1]新疆师范大学体育学院,乌鲁木齐830054 [2]衡阳师范学院体育科学学院,湖南衡阳421002

出　　处：《体育文化导刊》2018年第9期80-84,共5页Sports Culture Guide

摘　　要：运用文献资料法、实地考察法等,对新疆体育旅游产品的开发现状进行研究。主要结论:存在产品体系模糊、管理人才缺乏、开发层次较低、体育旅游资源环保不足、品牌竞争内忧外患等问题。建议:发展路径为规划产品体系、引进专业人才、加强市场调研、完善设施建设、吸引多方融资、科学环保开发、塑造品牌竞争意识。This paper studies the development of sports tourism products in Xinjiang provonce by using both literature reviews and fieldwork.Five major problems have been pointed out:Firstly,sports products are unclearly classified.Secondly,there is a lack of specialization in sports talents;Thirdly,they are still now in a low level on exploration development;Fourth,environmental awareness needs to be improved during sports tourism development;Fifth,there is a threat in internal and external brand competition.To solve these problems,following development paths have been proposed:Make product classification in a more accurate way;Introduce specialized talents and enhance market research;Improve sports facility development and attract financial supports in multiple ways;Develop system in a scientific and environmental-friendly way;Build up awareness in terms of brand competition.

关 键 词：体育经济 体育旅游 旅游产品 开发路径 新疆 

分 类 号：F592.7[经济管理—旅游管理] G80-05[经济管理—产业经济]