框架理论视域下《人民日报·海外版》中国国家形象建构研究--以2013-2017年“一带一路”报道为例  

Research on the Construction of China's National Image under “ People's Daily · Overseas Edition” from the Perspective of Frame Theory——A Case Study of Reports on “the Belt and Road” from 2013-2017

作　　者：赵艺扬 ZHAO Yi-yang

机构地区：[1]郑州大学新闻与传播学院公共传播方向

出　　处：《云南社会科学》2018年第5期160-165,188,共7页Social Sciences in Yunnan

摘　　要："一带一路"倡议自提出以来,就受到国内外各界的持续关注。《人民日报·海外版》作为中国海外华文媒体中最具影响力和权威性的综合性中文报纸,承担着对外传播,建构国家形象的重要任务。以框架理论为背景,研究发现该报刊在"一带一路"的报道中充分利用"媒介事件"塑造国家形象;主打官方信息,注重多元声音;重点塑造经济形象;塑造了积极负责的大国形象。Since“the Belt and Road Initiative”was first proposed,it has received continuous attention from all walks of life both at home and abroad."People's Daily·Overseas Edition",as the most influential and authoritative comprehensive Chinese newspaper in overseas Chinese media,bears the important task of external communication and construction of the national image.Based on the framework theory,the study found that the newspaper made full use of"media events"to shape the image of the country in the"the Belt and Road"reports.The newspaper focused on official information and different voices,weaken political image,and focused on shaping economic image instead.It successfully shaped China’s national image as a positive big country taking responsibilities.

关 键 词：框架理论 “一带一路” 国家形象 《人民日报·海外版》 

分 类 号：G125[文化科学]