受众的感知、识记和态度改变:数据新闻的传播效果研究——基于一项针对大学生的控制实验分析  

Communication Effects of Data Journalism on Subjects' Cognition,Memory and Attitude: An Analysis Based on An Experiment on College Students

作　　者：蒋忠波[1] Jiang Zhongbo

机构地区：[1]西华师范大学新闻传播学院

出　　处：《新闻与传播研究》2018年第9期5-29,126,共26页Journalism & Communication

基　　金：本文为国家社科基金项目“两会舆论引导的效果及提升策略研究”(项目编号：13CXW014)的阶段性研究成果。

摘　　要：以比较为视角,该研究采用控制实验法,从受众对数据新闻的感知(对新闻呈现形式的喜好程度、对新闻的易理解程度的感知、对新闻客观性的感知)、受试者对数据新闻的识记效果(再认、主题回忆效果、细节回忆效果)、数据新闻对受试者态度改变的影响等三个层面检验了数据新闻相对于传统新闻的效果。结果表明,受试者对数据新闻这一形式的喜欢程度要显著高于传统新闻;但是在新闻的易理解程度感知、客观性感知、识记效果、态度改变等指标上,数据新闻并没有表现出显著的优越性。By comparing data journalism and traditional news,this study tested the communication effect of data journalism from the following three aspects:subjects cognition and appraisal of data journalism,subjects memory on news,and subjects attitude changes caused by exposure to news.Results show that subjects preferred data journalism to traditional news.However,the comprehensiveness and objective perception of data journalism were not significantly better than traditional news.Subjects memory and attitude on data journalism were not significantly different from traditional news.

关 键 词：数据新闻 传播效果 可视化 

分 类 号：G210.7[文化科学—新闻学]