不同类型主体微信阅读推广效果的比较研究——以第二届“大众喜爱的50个阅读微信公众号”为例  

The Comparative Research on the WeChat Reading Promotion Effect of Different Subject Types——Taking the Second Annual “Popular 50 Public Reading WeChat” as Example

作　　者：张福学[1] 张勇[1] Zhang Fu-xue;Zhang Yong

机构地区：[1]烟台大学图书馆

出　　处：《图书馆理论与实践》2018年第9期23-27,共5页Library Theory and Practice

摘　　要：文章以第二届"大众喜爱的50个阅读微信公众号"为基础,以清博指数为工具,以推广阅读的主体类型为研究对象,调查分析6类24个微信阅读推广主体的微信数据,研究不同类型主体微信阅读推广的特点和效果,并指出今后各类主体在微信阅读推广方面的发展方向。Taking the second annual“Poplar 50 Reading WeChat”as example,this article makes a survey on the data of 24 reading WeChat subjects of 6 categories based on Qing Bo index tool,and studies the characteristics and effects of the different types of WeChat reading.Meanwhile,it points out the development direction of various types of WeChat subjects in reading promotion.

关 键 词：微信公众号 阅读推广 效果 

分 类 号：G252.17[文化科学—图书馆学] G250.7