国际旅游岛建设背景下海南赛马产业发展研究  

Research on the Development of Hainan Horse Racing Industry under the Background of International Tourism Island Construction

作　　者：贺越先 张耀文 HE Yue-xian;ZHANG Yao-wen(Department of Sport,Shanghai Ocean University,Shanghai 201306,China;School of Law,East China University of Political Science and Law,Shanghai 200042,China)

机构地区：[1]上海海洋大学体育部,上海201306 [2]华东政法大学法律学院,上海200042

出　　处：《体育文化导刊》2018年第10期115-119,142,共6页Sports Culture Guide

基　　金：上海海洋大学海洋科学研究院开放课题基金资助(A1-0203-00-300104)

摘　　要：运用文献资料法等分析研究海南赛马产业发展现状,提出发展对策。主要结论 :赛马产业是一个多元属性的产业集合,各行业间分工明确,具有高度专业性,赛马产业的市场潜力巨大,将带来政治、经济、文化全方位的影响;在国家政策的支持下,海南赛马将迎来史无前例的发展契机。建议:专业+赛马,培养相关行业的人才;返奖+赛马,探索市场的开发模式;赛事+赛马,明确市场的运营模式;互联网+赛马,发挥后发优势;旅游+赛马,提升海南旅游岛的内功。By using the method of literature reviews,this paper analyzes and studies the experience of foreign horse racing industry,history and policy status of domestic horse racing,and puts forward the radiation significance of horse racing to many related industries.Main conclusions are as followed:with the government support,horse racing in Hainan will have an unprecedented development.The main recommendations are listed below:"professional+horse racing"for training talents in related industries;"returning prize+horse racing"for exploring the market development mode;"racing+horse racing"for defining the market operation mode;"Internet+horse racing"for giving full play to the advantage of late development;"tourism+horse racing"for enhancing the internal strength of Hainan's tourism island.

关 键 词：体育经济 赛马产业 国际旅游岛 海南 

分 类 号：G882.1[文化科学—体育训练]