上市图书出版企业社会效益评价研究——基于熵权模糊物元模型  

Social Benefit Evaluation of Listed Book Publishing Enterprises:Based on Entropy Fuzzy Matter-Element Model

作　　者：宋琪[1] 陈昱锦 Song Qi;Chen Yujin(School of Management,Xi’an University of Architecture and Technology,Xi’an,710055)

机构地区：[1]西安建筑科技大学管理学院,西安710055

出　　处：《出版科学》2018年第5期58-63,共6页Publishing Journal

基　　金：国家自然科学基金"文化产业集群与区域协调发展的机理和策略研究"(7157300/G313)阶段性研究成果

摘　　要：针对出版企业社会效益评价中的信息屏蔽和主观性问题,从市场影响力、内容质量、受众反应、社会贡献和国际传播五方面构建社会效益评价指标体系,基于熵权模糊物元模型对我国10家上市图书出版企业的社会效益进行评价。研究结果表明,2014—2016年间,10家上市图书出版企业的社会效益存在发展不均衡、两极分化严重的现象。同时发现,出版企业的社会效益与经济效益保持了较好的一致性。最后,从提升图书原创生产能力、提升品牌影响力、大力实施"走出去"战略等方面提出了提升出版企业社会效益的对策建议。According to the information screening and subjectivity in the evaluation of social benefits of publishing enterprises,the index system of social benefits of publishing enterprises is established based on market influence,content quality,audience response,social contribution and international communication,based on the entropy fuzzy matter-element model to Evaluate the Social Benefits of Ten listed book publishing enterprises in China from 2014 to 2016.The results of the research show that the social benefits of the 10 listed book publishing enterprises are unevenly developed and the polarization is serious between 2014 and 2016.At the same time,we found that the social and economic benefits of publishing enterprises have maintained a good consistency.Finally,some countermeasures and suggestions are put forward to enhance the social efficiency of publishing enterprises in terms of enhancing original production capacity of books,enhancing brand influence and vigorously implementing the strategy of“going global”

关 键 词：图书出版企业 社会效益评价 指标体系 熵权模糊物元 

分 类 号：G230[文化科学]