论奥运隐性营销行为的法律规制——兼评《奥林匹克标志保护条例》有关条款  

Legal Regulation of Ambush Marketing Behavior of Olympic Games:On Relevant Provisions of Regulations on Protection of the Olympic Logos

作　　者：崔汪卫 CUI Wangwei(Law School,Anqing Normal Univ.,Anqing 246133,China)

机构地区：[1]安庆师范大学法学院,安徽安庆246133

出　　处：《武汉体育学院学报》2018年第10期55-59,87,共6页Journal of Wuhan Sports University

基　　金：国家社会科学基金项目(13BFX121)

摘　　要：奥运隐性营销严重侵害各方权利人的合法权益,有损奥运会市场开发和奥林匹克标志保护,应当在《奥林匹克标志保护条例》中增加相关条款对奥运隐性营销加以法律规制。《奥林匹克标志保护条例》有关奥运隐性营销条款的修订,应当立足当前我国立法实际,并结合域外奥运会承办国立法经验,围绕奥运隐性营销的概念与特征、奥运隐性营销的构成要件、奥运隐性营销的法律责任的三个方面进行立法完善,构建科学严密的奥运隐性营销法律规制体系。The ambush marketing of Olympic Games seriously infringes the legitimate rights and interests of the parties of the parties,and damages the development of the Olympic market and the protection of the Olympic symbols.The relevant provisions should be added to the legal regulation of the ambush marketing of the Olympic Games when the regulations on the protection of the Olympic Symbols are amended.The revision of the Olympic logo protection regulations on the Olympic ambush marketing provisions should be based on the current legislative practice in China,and combined with the experience of hosting the national law in the extraterritorial Olympic Games,ambush marketing of the Olympic Games should be perfected from the following three aspects:the concept and characteristics,the major elements and the legal responsibility of ambush marketing of the Olympic Games,and should construct the scientific and rigorous legal regulation systems of ambush marketing.

关 键 词：体育法学 奥林匹克 隐性营销 知识产权 法律规制 

分 类 号：G80-05[文化科学—运动人体科学]