微信群内部信息交流的网络结构、行为及其演化分析——基于会话分析视角  

Structure, Behavior and Evolvement of Information Communication Network of WeChat Groups: Based on Conversation Analysis Perspective

作　　者：巴志超 李纲[1] 毛进[1] 徐健[1] Ba Zhichao;Li Gang;Mao Jin;Xu Jian(Center for Studies of Information Resources,Wuhan University,Wuhan 430072)

机构地区：[1]武汉大学信息资源研究中心,武汉430072

出　　处：《情报学报》2018年第10期1009-1021,共13页Journal of the China Society for Scientific and Technical Information

基　　金：国家自然科学基金"科研团队动态演化规律研究"(71273196)

摘　　要：微信群内部存在着复杂的会话结构,涉及不同的网络群体、用户行为及交互方式,揭示和把握微信群内部信息交流的网络结构、行为特征以及演化规律对认识微信用户信息行为具有重要的研究意义。本文在网络社群理论和会话分析理论的基础上,运用社会网络分析和内容分析方法对不同目标需求的微信群中信息交流网络的拓扑结构特征、用户特征量分布、信息交互类型以及演化规律性进行分析。研究显示:不同类型微信群中的消息分布具有较强聚集性,部分成员主导微信群中的信息交流,用户生成内容(UGC)存在较大不平衡,群成员参与微信群聊的积极性是影响群消息分布的决定因素;微信群中的信息交流更多是一种"有限度"和"碎片化"的会话形式,会话结构存在话题"无限漂移"和话语"无限流动"的特征;成员在群中观点的表达受群体压力、群类型以及与其他成员之间熟悉度、信任度的影响,表现为一种"沉默螺旋"状态;微信群会话过程是由话题的延续、迁移、转换及回逆构成,同一话题的演化也表现出启动、保持、沉默及终结的生命周期。The WeChat group has a complex conversational structure,involving different networking groups,user behaviors,and interactive modes,and it is extremely important to understand the information behaviors of WeChat users and communication relationships to reveal and grasp the network structure,behavior characteristics,and evolution law of information communication in a WeChat group.Based on the network community and conversational analysis theory,this paper applies social network analysis and content analysis methods to explore the network topology,user characteristics distribution,information interactivity types,and evolution law of WeChat groups with different target requirements.The results show that the sources of different types of WeChat groups have a strong aggregation,and some members basically dominate the exchange of information,which makes the user generated content(UGC)highly imbalanced.The enthusiasm of group members to participate in WeChat group chats is a decisive factor in group message distribution.Information communication in a WeChat group is“limited”and“fragmented”in nature without complete text meaning,and the conversation structure possesses an“infinite drift”or“infinite flow”nature.The expression of ideas in WeChat groups exhibits a“Spiral of Silence”phenomenon,which is influenced by group pressure,familiarity,and trust between group members.The whole session process of WeChat groups is composed of topic continuity,transfer,transformation,and reversal,in the same topic,the process also includes start,maintenance,silence,and end of the life cycle.

关 键 词：微信群 信息交流网络 会话分析 网络行为 演化规律 

分 类 号：G201[文化科学—传播学]