中美体育产业对比分析  

A comparative analysis of the sports industry between China and USA

作　　者：韩靓[1] HAN Liang(Shenzhen Party School,Shenzhen 518034,Guangdong,China)

机构地区：[1]中共深圳市委党校,广东深圳518034

出　　处：《辽宁体育科技》2018年第5期20-24,共5页Liaoning Sport Science and Technology

摘　　要：中美体育产业的成熟度差异较大,美国体育产业已有百年商业化历程,属于一个巨大的商业机构,中国的体育产业尚处于从行政化到产业化的过渡期,缺乏具有世界影响力的体育资源,商业化运作不成熟,相关制度还不完备。对比中美体育产业的发展历程和细分市场,旨在借鉴美国体育产业的发展经验,以探寻中国体育产业未来发展方向。There is a big difference maturity of the sports industry between China and the United States.The American sports industry has experienced a hundred years of commercialization,and creates new ways of profit,and China’s sports industry is still in excess of administration to industrialization,which is lack of the influential sports resources in the world,mature commercial operation and uncompleted relevant system.Through the comparative analysis,this paper explores the development orientation of Chinese sports industry in the future with drawing lessons from USA.

关 键 词：中美 体育产业 对比 

分 类 号：G80-05[文化科学—运动人体科学]