基于行为经济学的交通拥堵收费标准模型  

Traffic congestion charge standard model based on behavioral economics

作　　者：周小健 陈富坚 屈琦凯 ZHOU Xiao-jian;CHEN Fu-jian;QU Qi-kai(School of Architecture and Transportation Engineering,Guilin University of Electronic Technology,Guilin 541004,China)

机构地区：[1]桂林电子科技大学建筑与交通工程学院,广西桂林541004

出　　处：《广西大学学报（自然科学版）》2018年第5期1921-1929,共9页Journal of Guangxi University（Natural Science Edition）

基　　金：国家自然科学基金资助项目(71363012);广西研究生教育创新计划项目(YCSW2017150)

摘　　要：为了制定合理的交通拥堵收费标准,以出行成本为评价指标,采用行为经济学理论分析出行者的选择决策行为,通过前景理论和心理账户分别建立最低交通拥堵收费标准模型和最高交通拥堵收费标准模型,得到拥堵收费的最优区间,并用价格弹性指标验证其合理性。最后以桂林市为例验证模型的适用性。计算结果表明,恰当的拥堵收费标准可以促使出行者更多地选择公共交通工具出行。Reasonable traffic congestion charge standard is formulated by taking travel costs as the evaluation index,analyzing the decision-making behavior of travelers by using behavioral economics theory.The minimum cost of traffic congestion charge standard model and the highest cost of traffic congestion charge standard model were established by prospect theory and mental accounting.The optimal interval of congestion pricing was calculated,and its rationality was verified by the price elasticity index.The applicability of the model was verified by taking Guilin as an example.The calculation results show that appropriate congestion charge can urge travelers to choose more public transport trips.

关 键 词：交通经济学 拥堵收费标准 前景理论 心理账户 

分 类 号：U491[交通运输工程—交通运输规划与管理]