黑龙江冰雪文化传播的新媒体策略研究  

The Research on New Media Strategy of Heilongjiang Ice and Snow Culture Communication

作　　者：郑琨[1] ZHENG Kun(School of Education and Media,Qiqihar University,Qiqihar Heilongjiang 161000,China)

机构地区：[1]齐齐哈尔大学教育与传媒学院,黑龙江齐齐哈尔161006

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2018年第10期12-14,共3页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：2017年度黑龙江省哲学社会科学研究规划项目:基于文化传播背景下讲好龙江故事的策略研究(17XWH44);2016年黑龙江省教育厅基本业务专项:全媒体环境下地方电视媒体转型路径与策略研究(135109517)

摘　　要：伴随着冰雪旅游的蓬勃发展,黑龙江的"冰天雪地"正在"披金带银"。适应时代、转变观念、应用新媒体手段是进行黑龙江冰雪文化传播的必由之路。本文立足新媒体时代特征,从黑龙江冰雪文化传播实践出发,总结经验,分析现状,探索能够有效提高黑龙江冰雪文化传播效果的新媒体策略。With the vigorous development of ice and snow tourism,Heilongjiang's"ice and snow"is covered with"gold and silver".Adapting to the times,changing ideas and applying new media means are the only way to spread Heilongjiang ice and snow culture.This paper is based on the characteristics of the new media era,starting from the practice of Heilongjiang ice and snow culture communication,summing up experience,analyzing current situation,and exploring new media strategies that can effectively improve the communication effect of Heilongjiang ice and snow culture.

关 键 词：冰雪文化 媒介融合 UGC 自媒体 短视频 

分 类 号：G124[文化科学]