风情音画剧《达斡尔人》的现代性转化及品牌建设构想  

Modernity Transformation and Brand Construction of the Daur people

作　　者：孙志伟[1] SUN Zhi-wei(School of Education and Media,Qiqihar University,Qiqihar Heilongjiang 161006,China)

机构地区：[1]齐齐哈尔大学教育与传媒学院,黑龙江齐齐哈尔161006

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2018年第10期141-143,共3页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：黑龙江省社科基金项目:基于文化传播背景下讲好龙江故事的策略研究(17XWH44)

摘　　要：政府重视、资金到位,多家参与、强强联合,特色鲜明、原汁原味,融入现代、技术先进是音画剧《达斡尔人》创造性转化的动因,其进行品牌建设需要培养稳定的专业人才、促进多元文化融合、签订商业演出合约、加大对外传播力度等。This paper makes an overview of the motivation of the creative transformation of the Daur people,that is,the government's attention,funds in place,many participation,strong combination,distinctive features,and original flavor,modern and advanced technology.On this basis,we put forward the idea of brand building for it,which is to train stable professional talents,promote multi cultural integration,sign commercial performance contracts,and increase the intensity of foreign communication and so on.Finally,the significance of brand construction is clarified.

关 键 词：《达斡尔人》 少数民族文化 文化转化 品牌建设 

分 类 号：J722.7[艺术—舞蹈]