乡村振兴战略背景下发展民宿业的路径研究——以江西省为例  

作　　者：陶虹佼[1] 

机构地区：[1]江西省社会科学院

出　　处：《企业经济》2018年第10期158-162,共5页Enterprise Economy

摘　　要：发展乡村旅游是实施乡村振兴战略的重要突破口,而民宿业能够推动更多资本、技术、人才等要素向农业和农村流动,成为旅游供给侧结构性改革的重要板块和乡村振兴的重要载体。本文从民宿作为乡村旅游品质升级重要途径的角度,以推进城乡融合和乡村振兴为目标,并结合江西地区历史文化、生活习俗、管理体制和投资环境等外部条件,指出民宿业存在发展理念落后、发展模式零散、同质化竞争和过于依托大景区大城市等问题。据此,提出了加强行政主管部门的引导和规划、构建多元共生的经营模式、品牌化连锁化和企业化经营、向多样化旅游目的地转化等产业发展路径。The development of rural tourism is an important breakthrough in the implementation of the strategy of rural revitalization,while the residential industry promotes the flow of more capital,technology,talent and other elements to agriculture and rural areas.It has become an important plate of tourism supply-side structural reform and an important carrier of rural revitalization.This paper aims at promoting the integration of urban and rural areas and the revitalization of rural areas from the perspective of residential accommodation as an important way to upgrade the quality of rural tourism,and combining with the external conditions of regional history and culture,living customs,management system and investment environment,etc.It is pointed out that there are some problems such as backward concept of development,scattered development mode,homogeneous competition and over-reliance on large scenic spots and big cities.Accordingly,it is proposed to strengthen the guidance and planning of the management department,construct the multi-symbiotic business model,enhance the brand chain and enterprise management,and transform into the diversified tourism destination and other industrial development paths.

关 键 词：乡村振兴 乡村旅游 民宿 路径 

分 类 号：F592.7[经济管理—旅游管理] F323[经济管理—产业经济]