医院品牌建设六个维度实践与思考  

Six dimensions practice of hospital brand building

作　　者：王建敏[1] 花蕾[1] 张国君[1] WANG Jianmin;HUA Lei;ZHANG Guojun(Xuanwu Hospital,Capital Medical University,No.45,Changchun Street,Xicheng District,Beijing,100053,PRC)

机构地区：[1]首都医科大学宣武医院,北京市西城区长椿街45号100053

出　　处：《中国医院》2018年第11期76-78,共3页Chinese Hospitals

摘　　要：医院品牌对于树立医院形象、提升医院综合竞争力、推动医院健康永续发展具有重要的意义。加强医院品牌建设已经成为各级医疗卫生机构在市场竞争条件下形成的普遍共识。文章从医院品牌的概念内涵、加强医院品牌建设的必要性以及医院品牌建设的六个维度阐释了医院品牌建设的思考与实践。Hospital brand plays an important role in setting up hospital image,improving the comprehensive competitiveness of hospitals and promoting the healthy and sustainable development.Strengthening the construction of hospital brand has become a common consensus formed by all levels of medical and health institutions under market competition.The paper discusses the concept and connotation of hospital brand,the importance of strengthening hospital brand construction and the six dimensions of hospital brand construction,and expounds the thinking and practice of hospital brand construction.

关 键 词：医院品牌 品牌建设 医院文化 

分 类 号：R197.3[医药卫生—卫生事业管理]