移动图书馆用户体验评价指标体系研究--以重庆大学微信图书馆平台为例  

Research on Evaluation Index System of Mobile Library User Experience——Taking WeChat Library Platform of Chongqing University as An Example

作　　者：魏群义[1] 李艺亭 姚媛[2] Wei Qunyi;Li Yiting;Yao Yuan

机构地区：[1]重庆大学图书馆 [2]重庆大学经济与工商管理学院

出　　处：《国家图书馆学刊》2018年第5期21-31,共11页Journal of The National Library of China

基　　金：国家社科基金项目“移动图书馆的用户体验模型与服务质量提升研究”(项目批准号:17BTQ037);中央高校基本科研业务费科研项目“移动图书馆的用户体验模型改进与服务质量提升研究”(项目编号:106112016CDJSK02XK05)的研究成果之一。

摘　　要：基于当前移动图书馆用户体验相关理论成果,从感官体验、交互体验、功能体验、情感体验和社会影响五个方面构建移动图书馆用户体验评价指标体系,并采用层次分析法为各指标赋予合理的权重。以重庆大学微信图书馆平台为例进行用户体验评价,验证该指标体系的合理性、有效性和可行性。最后,根据评价结果从5个方面为重庆大学微信图书馆提出用户体验提升对策和建议:注重细节改善,提升感官体验;增强服务能力,提升功能体验;遵循情感化设计,提升情感体验;采用多元化宣传方式,扩大用户群体规模。图2。表4。参考文献19。Based on the current theoretical results of user experience in mobile libraries,this paper constructs a mobile library user experience evaluation index system from five aspects:sensory experience,interactive experience,functional experience,emotional experience and social impact.At the same time,in order to ensure the rationality of the evaluation,the analytic hierarchy process is used to determine the weight of each indicator in this paper.Taking the WeChat Library of Chongqing University as an example to evaluate the user experience,this paper then verifies the rationality,effectiveness and feasibility of the indicator system.Finally,according to the evaluation results,the corresponding user experience improvement strategies and suggestions for Chongqing University WeChat Library are proposed from five aspects:paying attention to detail improvement and improving sensory experience;enhancing service ability and improving functional experience;following e.motional design to enhance emotional experience;diversifing the promotion methods and expanding the size of the user group.2 figs.4 tabs.19 refs.

关 键 词：移动图书馆 微信图书馆 移动服务 用户体验评价 层次分析法 

分 类 号：G250.7[文化科学—图书馆学]