移动图书馆用户体验评价结构模型研究  

Research on Mobile Library Structure Model Based on User Experience Evaluation

作　　者：姚媛[1] 许天才 Yao Yuan;Xu Tiancai

机构地区：[1]重庆大学经济与工商管理学院 [2]重庆大学图书馆

出　　处：《国家图书馆学刊》2018年第5期32-43,共12页Journal of The National Library of China

基　　金：国家社科基金项目“移动图书馆的用户体验模型与服务质量提升研究”(项目批准号:17BTQ037);中央高校基本科研业务费科研项目“移动图书馆的用户体验模型改进与服务质量提升研究”(项目编号:106112016CDJSK02XK05)的研究成果之一。

摘　　要：在用户体验相关理论的基础上,为探讨影响移动图书馆用户体验的各方面因素,以重庆大学移动图书馆为例构建用户体验评价结构模型。采用问卷调查法收集样本数据,对数据进行信度与效度检验以及结构方程模型分析,根据参数估计和假设检验结果对模型进行拟合修正,得到最终用户体验评价模型。研究表明:移动图书馆用户体验效果依次受到功能体验、情感体验、交互体验和感官体验的影响,且情感体验对使用态度有正向的显著影响,用户体验效果、使用态度和社会影响因素共同影响用户对移动图书馆使用体验的评价。Based on the theory of user experience,this paper takes the mobile library of Chongqing University as an example to construct a structure model of user experience evaluation,in order to explore the factors affecting the user experience of mobile library.The sample data was collected by questionnaires,the reliability and validity of the data were tested and structural equation model was analyzed.The model was fitted and corrected according to the parameter estimation and hypothesis test to obtain the final user experience evaluation model.The results show that the user experience effect of mobile library is influenced by functional experience,emotional experience,interactive experience and sensory experience,and the emotional experience has a positive impact on the attitude.Then the user experience effect,attitude and social influence commonly affect users.evaluation of the mobile library experience.2 figs.4 tabs.49 refs.

关 键 词：移动图书馆 用户体验 结构模型 移动服务 

分 类 号：G250.7[文化科学—图书馆学]