新疆康养旅游产品分类及其优化研究  

On Classification of Healthy Tourism Products in Xinjiang and their Optimization

作　　者：王冬萍[1] 崔春雨 WANG Dong-ping;CUI Chun-yu(School of Tourism,Xinjiang University of Finance&Economics,Urumqi,830012 China)

机构地区：[1]新疆财经大学旅游学院,新疆乌鲁木齐830012

出　　处：《乌鲁木齐职业大学学报》2018年第2期56-60,共5页Journal of Urumqi Vocational University

摘　　要：随着旅游业的快速发展和人们对健康养生需求的增加,康养旅游应运而生,《国家康养旅游示范基地标准》的发布使康养旅游的发展上升到国家层面。本文根据新疆旅游资源特征和康养功能,将新疆康养旅游产品分为森林草原型、温泉盐湖型、气候饮食型、洞穴地热型和少数民族医药型五类并根据细分市场需求对新疆康养旅游产品提出优化对策。Healthy tourism has come into being with the development of tourism and the publishing of“National Standard of Healthy Tourism Demonstration Base”indicates that healthy tourism has raised to the national level.The paper analyzes the features of tourism resources in Xinjiang and the function of healthy tourism.Based on the analysis,the author classifies healthy tourism in Xinjiang into the forest and grassland type,spring and lake type,cli?mate and diet type,cave and subterranean heat type,and ethnic minority and medicine type.The paper proposes some optimizing measures to healthy tourism in Xinjiang.

关 键 词：康养旅游 产品分类 市场需求 优化建议 

分 类 号：F592.7[经济管理—旅游管理]