谁为媒体提供经济支持?——1949年以来中国媒体经济体制变迁与趋势  

Who Provides Financial Support to the Media? Changes and Trends of China's Media Economic System since 1949

作　　者：陈国权[1] Chen Guoquan

机构地区：[1]新华社新闻研究所

出　　处：《新闻与传播研究》2018年第10期113-125,128,共14页Journalism & Communication

基　　金：国家社科基金课题"提高主流媒体新闻供给质量的扶持路径研究"(项目批准号:17BXW098)的阶段性研究成果

摘　　要：寻找经济支持,这个重要线索纵贯新中国成立以来的媒体改革发展历程,财政、产业、广告、受众,这是媒体的四大经济来源。论文梳理了1949年以来中国媒体经济体制的变迁,调研了当前全国32家各级各类媒体经济体制的情况,对媒体经济体制变迁的原因进行深入分析;并将其放在政治、经济、文化、社会改革的大背景下进行研究,认为,当前在新闻无利可逐、媒体职能单一化趋势、中央对媒体公益属性强化的形势与格局下,为媒体提供经济支持的单元应由广告与多元产业转为多元产业与财政扶持。这两者共同为新时期媒体持续、稳定、健康发展提供经济基础;为提升"四力"和舆论阵地建设提供持续动力。The search for economic support is the clue that runs through the course of media reform and development since the founding of new China.Finance,industry,advertising and audience are the four major financial pillars for media.This article traces changes in the economic system of Chinese media since 1949.It investigates the situation of 32 various media economic systems at all levels of administrative divisions,and analyzes the reasons for the changes in the media economic system,and puts it under the background of political,economic,cultural and social reforms.

关 键 词：传统媒体 经济体制 变迁 趋势 

分 类 号：G206-F[文化科学—传播学]