大学生对移动新闻客户端的采纳意愿及其影响因素研究——基于技术接受模型和创新扩散理论视角  

Adoption Intention towards News Apps among College Students: An Investigation from TAM and IDT Perspective

作　　者：李武 黄扬 杨飞[2] 

机构地区：[1]上海交通大学媒体与传播学院,上海200240 [2]上海浦东图书馆,上海201204

出　　处：《图书与情报》2018年第4期62-71,共10页Library & Information

基　　金：国家社科基金项目"面向图书馆的电子书服务内容;平台与终端的实证研究"(项目编号:14BTQ012);上海交通大学SMC-晨星青年学者奖励计划(B类)研究成果之一

摘　　要：文章针对尚未使用移动新闻客户端的大学生用户,在整合技术接受模型和创新扩散理论的基础上,探讨了他们在将来采纳这类客户端的意愿及其影响因素。研究发现,内容有用性认知、流行性认知和兼容性认知正向影响大学生对移动新闻客户端的采纳意愿,社交有用性认知负向影响采纳意愿,而易用性认知与大学生的采纳意愿没有显著关系。Drawing upon TAM(Technology Acceptance Model)and IDT(Innovation Diffusion Theory),the present study explored the college students'adoption intention towards news apps.A conventional paper-and-pencil questionnaire and hierarchical logistic regression were employed to investigate the hypothesized relationships.Results indicated that perceived content usefulness,perceived popularity and perceived compatibility positively influenced users'adoption intention of news apps,while perceived socialization usefulness had a significant yet negative effect on their intention.The study also found that perceived ease of use could not predict their intention in a significant way.

关 键 词：移动新闻客户端 新媒体采纳意愿 大学生 技术接受模型 创新扩散理论 

分 类 号：G210.7[文化科学—新闻学]