RMP视角下南京市生态+研学旅游产品开发研究  

Research on the Development of Nanjing Ecological + Research Tourism Product from the Perspective of RMP

作　　者：濮元生[1] 濮蓉 Pu Yuansheng;Pu Rong(Jiangsu Union Vocational and Technical College Nanjing Engineering Branch,Nanjing,Jiangsu 211135)

机构地区：[1]江苏联合职业技术学院南京工程分院,江苏南京211135

出　　处：《江苏商论》2018年第11期48-50,53,共4页Jiangsu Commercial Forum

摘　　要：随着生态旅游发展的逐步升级,户外教育项目开始走进人们的视野。尤其是在国家倡导生态旅游建设转型的背景下,促进生态旅游与研学产业的融合无疑是引领旅游发展的新风尚。本文基于RMP(昂普)理论分析南京市生态旅游与研学资源发展现状及问题,提出南京市生态+研学旅游产品开发思路。With the gradual upgrade of the development of eco-tourism,outdoor education projects have begun to enter people's horizons.Especially under the background of the country's promotion of the transformation of eco-tourism construction,promoting the integration of eco-tourism and research industry is undoubtedly a new trend leading the development of tourism.Based on the theory of RMP,this article analyzes the development status and problems of Nanjing eco-tourism and research resources,and puts forward the development ideas of Nanjing eco-tourism products.

关 键 词：生态旅游资源 研学旅行 RMP分析 南京市 

分 类 号：F59[经济管理—旅游管理]