基于扩散指数模型的游客满意度监测与预警研究  

Research on Tourist Satisfaction Monitoring and Early Warning Based on Diffusion Index Model

作　　者：张晓玲[1] 孙斐[1] Zhang Xiaoling;Sun Fei(Nanjing Tourism Vocational College,School of Tourism Management,Nanjing 211100,China)

机构地区：[1]南京旅游职业学院旅游管理学院,江苏南京211100

出　　处：《江苏商论》2018年第11期51-53,共3页Jiangsu Commercial Forum

基　　金：江苏省教育厅高校哲学社会科学基金项目;项目编号2016SJB630067"旅游+互联网"背景下游客满意度预警系统研究;江苏教育科学"十三五"规划课题;编号B-b/2016/03/38

摘　　要：游客满意度既是游客对旅游产品的选择、服务的消费以及重游意愿的重要指导因素之一,也是旅游企业经营活动的根本,更是旅游企业得以持续发展的基本保障。本文首先构建了游客满意度监测与预警的警情指标体系,然后运用回归分析法筛选出警兆指标体系,最后根据扩算指数模型划分了预警区间并设计了预警信号。Tourist satisfaction is not only one of the important guiding factors for tourists'choice of tourism products,consumption of services and willingness to revisit,but also the basis of tourism enterprises'business activities.It is also the basic guarantee for the sustainable development of tourism enterprises.This paper first constructs the police index system of tourist satisfaction monitoring and early warning,and then uses the regression analysis method to screen out the warning indicator system.Finally,the early warning interval is divided according to the expansion index model and the early warning signal is designed.

关 键 词：游客满意度 警源 警兆 扩算指数 

分 类 号：F59[经济管理—旅游管理]