地域阅读推广活动品牌塑造的创新实践——以“美丽洲”故事会为例  

Innovative Practices of Brand Building for Regional Reading Extension Activities:Taking Meilizhou Storytelling as an Example

作　　者：罗素洁[1] 

机构地区：[1]杭州市余杭区图书馆,浙江杭州311100

出　　处：《图书馆研究与工作》2018年第11期15-18,共4页Library Science Research & Work

摘　　要：塑造地域阅读推广活动品牌是公共图书馆可持续发展,提升影响力、辐射力,增强核心竞争力的有效手段。杭州市余杭区图书馆以故事为载体,创新打造地域阅读推广活动品牌——"美丽洲"故事会,通过深挖地域文化、建设高水准故事团队、举办高品质系列活动、搭建创作表演平台等做法,擦亮了全国首个"中国故事之乡"的金名片,为公共图书馆地域阅读推广活动品牌塑造开辟了一条独特之路。To create a brand to facilitate regional reading extension activities is an effective method for public libraries to maintain sustainable development,as well as to improve influence and emissive power and to enhance core competence.Yuhang Library of Hangzhou,based on stories,is innovative to create a brand,Meilizhou storytelling,to facilitate regional reading extension activities.It,by digging deep in regional culture,building a high level story-telling team,organizing a sequence of events of high quality and developing platforms for creative work and performance,casts the golden name card of the first“hometown to Chinese stories”and explore a unique road for public libraries to do regional reading extension activities.

关 键 词：公共图书馆 阅读推广 活动品牌 “美丽洲”故事会 

分 类 号：G252.17[文化科学—图书馆学]