养老机构标志的色彩设计  

Logo Color Design of Nursing Home

作　　者：黄茜[1] HUANG Qian(Hunan University,Changsha 410082,China)

机构地区：[1]湖南大学,长沙410082

出　　处：《包装工程》2018年第22期57-65,共9页Packaging Engineering

摘　　要：目的研究养老机构标志色彩设计的关联因素,运用色彩语言与设计含义的转换关系,帮助养老机构根据自身需要准确地设计标志,同时为其他养老相关产业色彩设计提供参考理论。方法运用NCD色彩体系的色相与色调系统,色彩印象坐标体系分析老年人色彩生理与心理需求,养老机构的定位关联因素与色彩组合的关系,并以此建立养老机构标志色彩设计的基本逻辑。结论养老机构的标志色彩设计需要充分考虑老人的色感衰减的生理状态,避免使用明度对比低的配色,考虑居住其中的老人的心理需要,可对应使用色彩坐标"家庭区"为主的配色。同时,养老机构的标志色彩设计与其品牌核心、目标消费群体、所属地域文化有关。运用色彩印象坐标,将语义信息转化为色彩语言可以设计得出与养老机构信息对应准确的标志色彩,同时建立养老机构的色彩体系框架。The work aims to study the related factors of logo color design of Nursing Home,help the nursing home design the logo accurately with the conversion relationship between color language and design meaning according to their own needs,and provide reference theory on color design for other elderly care related industries.By using the hue-tone system of the NCD color system,and the color combination image scale,the physiological and psychological needs of the elderly's color,and the relationship between the orientation correlation factors of the nursing home and the combination of colors were analyzed.Based on this,the basic logic of the logo color design of the nursing home was established.The logo color design of the nursing home needs to fully consider the physiological state of the color sense attenuation of the elderly to avoid the use of colors of low brightness contrast as well as the psychological needs of the elderly living in it,which can correspond to the matching colors mainly using the color coordinate"family area".At the same time,the logo color design of nursing home is related to the core of the brand,the target consumer group and the local culture.The color combination image scale is used to convert the semantic information into the color language,so as to design the accurate logo color corresponding to the information of nursing home,and the color system framework can be established at the same time.

关 键 词：色彩 标志 养老机构 色彩印象坐标 

分 类 号：J524.4[艺术—艺术设计]